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Why Great Circle Associates

High-impact departures from the status quo often require change at core™ or departures from deeply embedded mindsets and mature, entrenched cultures, structures and operations.

This type of change is the most challenging to anticipate, plan for and masterfully execute. It is always accompanied by strain, whether on individual leaders, employees, customers or infrastructure. The risk of consequent destabilization and loss of business momentum is high and must be aggressively managed.

That’s where Great Circle Associates comes in. Great Circle Associates is a management consulting practice that helps leaders and leadership teams envision, plan for and implement change at core.

Our Strategic Advisory Solutions involve work with corporate executives, entrepreneurs and high-potential fast-track leaders and leadership teams looking to transition to new end states that include, for example, audacious growth objectives, rapid turnaround needs, restructurings, rebranding initiatives, culture transformation requirements, etc.

Great Circle Associates also offers Executive Coaching Solutions that support a variety of personal, measurable objectives. These include, but are not limited to, positioning high potential leaders for changes in their roles and/or a substantial expansion of their portfolios of responsibilities. Alongside that individual focus, let us help you make the process of necessary transformation enduring and seamless.

Core Competencies

Leveraging years of extensive operating, general management and advisory experience helping organizations and individuals create and execute strategies that call for disruptive departures from the status quo, Great Circle Associates is the partner you need to drive your desired outcomes.

Using a process that is client owned and driven, we plot and navigate the most direct route to your desired end state. Our core competencies include:

Strategy Development

Highly developed analytic, problem-solving, conceptual-thinking, strategy-development/implementation and collaboration skills

Planning and Implementation

Planning and implementation of large-scale change initiatives in all types of operating and economic environments and involving all types of operating functions

Brand Management

Brand management and communications strategy development and implementation—for both enterprises and individuals

Leadership Development

Best-practice organizational and leadership-development disciplines in the execution of critical-path strategies, including the use of outcome-focused advisory and mentoring techniques

About The Founder

Great Circle Associates President and Founder Lin Coughlin is a collaborative, results-driven consensus builder, innovator and thought leader in complex high-stakes situations. An author, speaker and former operating executive and general manager at global organizations, she also has extensive experience serving on and chairing boards of for-profit and not-for-profit organizations. Her advisory services take advantage of her formidable experience leading the design and implementation of transformational initiatives in all types of economic and competitive environments throughout her career at American Express Company, Citibank, Scudder Investments, Linkage, Inc. and Cendant Corporation, and, more recently, in collaboration with clients in the asset management, banking, digital marketing, healthcare, healthcare technology, heavy manufacturing, professional services and vehicle rental industries.

Lin serves on the board of C200, an invitation-only membership organization of the world’s leading female operating executives. She is a member of the Women’s Policy Group at the Council on Foreign Relations and the Economic Club of New York. Lin is a published author and has spoken all over the world on the operating and organizational imperatives to driving change at core, and the role leaders can, do and need to play. Lin was selected as one of “20 Directors to Watch” by Directors & Boards magazine. She is also a former professional equestrian and marathon runner.

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