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Strategies to Break From The Status Quo A management consulting practice specializing in the planning and implementation of strategic decisions aimed at breaking from the status quo.


Great Circle Associates emphasizes an outcome-focused approach to coaching leaders through inflection points in their careers and through the leadership of disruptive changes to their business models.  You will:

Reach Your Full Potential

Actualize your full potential as you navigate transitions in your career

Optimize Leadership Strengths

Learn to optimize your leadership strengths tied to the achievement of your strategic priorities

Minimize Business Interruptions

Minimize, if not avoid, business interruptions throughout the execution of organizational change

Seamlessly Course-Correct

Improve your ability to seamlessly course-correct

Focus on Achievement

Learn to focus on the celebration of short-term wins toward the achievement of break through results

A Phenomenal Executive Coach

“Lin is a phenomenal executive coach. I have worked with her personally and leveraged her to work with executive teams I have supported. She has insight from years as a successful executive that enable her to challenge those she works with to raise their game to the next level. The work she does with corporate executives ends up making them much stronger and effective leaders.”

– Jeff Sauer, VP, Human Resources LexisNexis Risk Solutions

Why Great Circle Associates

High impact departures from the status quo often require “change at core™,” or departures from deeply embedded mindsets and mature, entrenched cultures, structures and operations.

This type of change is the most challenging to anticipate, plan for and masterfully execute. It is always accompanied by strain, whether on individual leaders or their employees, customers, clients and infrastructure. The risk of consequent destabilization and loss of business momentum is high and must be aggressively managed.

That’s where Great Circle Associates comes in. Great Circle Associates enables the strategically considered, rapid and well-executed implementation of sustained change at core at enterprise, team and individual levels. Executive Coaching Solutions support a variety of personal, measurable objectives. These include, but are not limited to, positioning high potential leaders for changes in their roles and/or a substantial expansion of their portfolios of responsibilities. Alongside individual focus, Strategic Advisory Solutions enable organizations to achieve breakthrough results when disruptive changes to the status quo are required.

When working with Great Circle Associates, you benefit from:


20+ years’ experience supporting executives and organizations through significant departures from the status quo

Hands-on Advice

Practical, hands-on advice rooted in an understanding of your personal, strategic and business goals

Bold Ideas

An approach that combines the sublime and pragmatic, allowing for creativity and bold ideas

Immersive Experience

An immersive experience tailored to individual clients’ and/or their leadership teams’ needs


Great Circle Associates enables organizations, teams and individual leaders to break from the shackles of the status quo.  I facilitate the integrated development of business, organizational, communications and risk mitigation planning and implementation when significant departures from the current state are required. I also coach leaders who are at significant inflection points in their careers.  All work is organized and delivered to lead to measurable ROI and the realization of significant increases in individual and organizational efficiency, effectiveness, productivity and innovation.   Assignments can be structured in the following formats:

Executive Coaching

In my role as an executive coach, I coach clients in a variety of situations that involve significant departures from the status quo in their businesses and careers.  I enable clients to actualize their full potential at implementing change at core. I shadow clients through here-and-now challenges and swiftly render strategic solutions. I focus on positioning clients to exceed their own expectations and those of key stakeholders.  Examples of challenges I have addressed include:

  • Lack of deep experience leading transformational change
  • Difficulty achieving organizational buy-in to break from the status quo
  • Actions related to changes in ownership such as mergers, acquisitions, divestitures and IPOs
  • Transitions to new roles
  • Positioning for expansion of leaders’ portfolios of responsibility focused on 18-month timeframes

Strategic Advisory

I facilitate the creation and execution of business, organizational, communications and risk mitigation planning when significant changes from the status quo are required, taking advantage of lessons learned throughout my 20 years of operating experience in such situations. Change at core assignments that I have supported include:

  • The elimination of operational and organizational redundancies and inefficiencies
  • The need to position an entity for a financial transaction
  • The development and launch of new generations of products, services and/or distribution channels
  • The elimination of stresses on operating infrastructures brought on by rapid revenue growth
  • The need for rapid response in the event of game-changing market developments

Interim Leader

I parachute in to lead teams through periods of significant if not disruptive departures from the status quo, with responsibility for envisioning disruptive strategies and/or planning and executing all aspects of implementation.  Much of my focus includes the development of high performing teams that are characterized by high levels of trust, commitment, results focus, accountability and the ability to constructively address conflict.

The Collaboration Experience

Always a client-driven process, working with Great Circle Associates looks different depending on clients’ specific needs and business objectives. Assignments are generally immersive experiences over various periods of time. We define the parameters of every project—be it an executive coaching or a strategic advisory initiative—to include measurable, time-bound objectives that are aligned with the strategic priorities for which clients are accountable.

My advisory and coaching work is guided by a proprietary change at core model, refined over more than 20 years of learnings at envisioning, planning for and executing disruptive strategies.  The five-point model features the minimalization of transitional disruption:

  1. Creating crystal clear clarity and a shared understanding of the what, the why and the how relating to the planning and execution of disruptive strategies
  2. Proactive outreach and collaboration with those whose priorities may not be aligned with the agenda for change
  3. Celebrating the early wins, as small as they might seem, to build momentum toward the achievement of breakthrough results
  4. Using the inevitable course correction needs to openly and candidly share lessons learned toward the generation of higher levels of innovation and teamwork
  5. Internalizing and creating a laser focus on the concept that “what gets measured, gets managed,” and what gets well-managed leads to breakthrough results

A highly customized and informed approach to navigating significant shifts from the status quo is right around the corner… Contact Great Circle Associates today to learn how I can help.

Get In Touch

Contact Great Circle Associates to learn more about how you can effectively plan for and execute on enduring change at core.

Linda C. Coughlin

Great Circle Associates is an executive coaching and management consulting practice specializing in the rapid, well-executed planning and implementation of enduring “change at core™”

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