Great Circle Associates is a management consulting firm specializing in the rapid but considered implementation of strategic– often disruptive change – change at core. A client owned and driven process, we plot and navigate the most direct route – often not the most obvious – to the desired end state.
The need for change at core can be prompted by a variety of external forces such as industry consolidation, regulatory change, or new competitive entrants. Internal factors such as a rapid sustained increase in revenues, a decline in profitability and changes in ownership, business structure or leadership can also necessitate change at core.
Regardless of the cause, change at core is the most demanding to plan for and effectively manage. Taking several forms, it typically impacts the fundamental, sometimes entrenched operations, structure and culture of an organization. Change at core is always accompanied by strain on employees and other resources, and the consequent risk of organizational destabilization and loss of business momentum, especially during the first 90 days of implementation.
Great Circle Associates was therefore founded with a single purpose: To enable the rapid, well executed implementation of sustainable change at core – that which is necessitated by the adoption of strategic decisions aimed at breaking from the status quo.
In that capacity she led an industry unique consolidation of five mutual fund boards to two at a large investment management organization, including the creation of transformative and consistently practiced governance procedures in support of a Washington based, blue ribbon panel’s examination and promulgation of leading edge best governance practices by mutual fund boards.
Other examples of projects aimed at breaking from the status quo that Ms. Coughlin has led include:
On the commonly used Mercator projection map, the shortest and most direct route appears to be a simple straight line. Maritime explorers have known for centuries, however, that the spherical shape of the earth dictates a more complicated set of calculations to mark and navigate the fastest and most efficient travel between two distant points. This course, known as the Great Circle Route, reflects an arc of constantly changing direction.Great Circle Associates is guided by this fundamental principle -- enabling clients to plot, navigate and course correct for the most direct route -- often not the most obvious -- toward the rapid but well considered implementation of enduring change at core.
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